在当今竞争激烈的商业世界中，企业文化已经成为吸引人才、提高员工忠诚度以及塑造品牌形象的关键因素。一些成功的公司通过打造独特而强大的企业文化，不仅实现了内部凝聚力和团队合作精神更达到了产业风向标地位。

### 从“硬件”到“软件”，探索企业文化之道

传统上, 企业往往注重于发展产品技术、拓展市场份额等"硬性指标", 然而如今越来越多领先者开始意识到所谓"软性因素"——即企业文化对于一个组织长期发展至关重要。优秀的企【1】务知晓：建立坚实可靠并具有活力与包容性质量（core values）是取得持久成功最有效途径。

#### 核心价值观决定行动方向
卓越的核心价值观能够深刻影响员工行为模式，并使其根据共同目标进行努力。例如著名电子商务巨头亚马逊便将督促自身追求顾客至上视角纳入日常运营理念；这样一种思想渗透整个组织结构，在每位雇员衷心信奉下变得生机勃勃起来。

- **沟通畅通**：设施开放交流环境，鼓励所有层级间相互分享信息；

- **尊重多元**：肯定不同背景带来新思路，并让其参与制订策略过程；

- **培养学习氛围**：推崇失败教义，“试错”也被看做进步必由阶段。


#### 塑造彰显特色
杰出公司还会借此机缘设计符合自家特点并突出显示区别其他竞赛伙伴之社群规则体系或底线。“苹果”的前CEO史蒂夫·乔布斯曾公开表明：“我们只专注制作极致完美数码产品。” 这项宗旨就像他们DNA般存在集体灵魂里面, 消费者正是基于该认知情愿选择购物其中。

### 引导产科转型 刷新管理方式

随着消费需求演进和科技更新换代速度加快，那些能跟时代接轨调整战略眼光以应对挑战者都比较可能保持盈利增长态势甜头. 当然除非改善外部服务条件同时还需要釐清内在问题, 如何抵禦低效率操作方式？怎么解决老板与下属分歧？

#### 高管示范擘篮铺张艺术



首先经理人主管需第一个执行好本次计划: 能否证明你真正在付诸言论? 协调收支平稳握金钱紧箍圈？再或说话算话遵守原则呢?



## 学问可以陪您走天涯海角

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